Open House Strategy: Making the Most of Showings
Open House Strategy: Making the Most of Showings
Open houses let you compare multiple properties in a short time and get a feel for what's typical in your target market. Prepare a checklist for each showing (layout, natural light, odors, storage, traffic noise) so you can objectively compare homes. Take photos and notes immediately after leaving to avoid mixing impressions.
Observe neighborhood cues during open houses — talk to neighbors if appropriate, noticing traffic, upkeep, and noise. Ask the listing agent specific questions about recent repairs, HOA rules, and seller timelines. Pay attention to how the agent responds; transparency and knowledge are good signals.
Use open houses as reconnaissance even if you're not ready to buy. They teach price expectations and common upgrades in the area, and can reveal upcoming listings and motivated sellers early on.